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In this issue
August 16, 2010 Vol. 162 No. 3 / Fortune Asia
42 GOOGLE: THE SEARCH PARTY IS OVER
The company is still growing at rates others would kill for. But its core business
is slowing, and its stock is down. Can Google find its footing in this brave new
world?
BY MICHAEL V. COPELAND, WITH SETH WEINTRAUB
50 CAREERS
BUILDING YOUR BRAND (AND KEEPING YOUR JOB)
In a shaky economy, personal branding is supposed to build a measure of employment
security. It can窶巴ut there's a right way to do it.
BY JOSH HYATT
56 BUFFETT'S MR. FIX-IT
When a Berkshire Hathaway business needs help, it's often David Sokol who gets
the call. His latest assignment: NetJets.
BY BRIAN DUMAINE
64 THE NEW FORCE ON WALL STREET
Upstart investment banks are taking business and bankers from battered larger
competitors. The hottest boutique, Evercore, is grabbing a growing share of the
biggest deals.
BY SHAWN TULLY
68 FORTUNE 500 SERIES
THE MAKING OF A FUTURE 500 COMPANY
Smucker's secret ingredient for growth? Keeping the business in the family.
BY MARC GUNTHER
72 | BING!
FIRST
5 | BY THE NUMBERS
Logging for dollars in Madagascar.
BY MELANIE LINDNER
6 | CLOSER LOOK
The secondary market in private equity is on fire, thanks to Antoine Drﾃｩan's
Triago.
BY SHAWN TULLY
8 | THE CHARTIST
Hurricane season is here, and Home Depot is primed and ready.
BY BETSY FELDMAN
10 | 100 BEST COMPANIES
American Express focuses on making life better for its employees窶蚤nd that in
turn means happier customers.
BY CHRISTOPHER TKACZYK
14 | WORLD'S MOST ADMIRED COMPANIES
One of the banking industry's rare success stories, Northern Trust is a banker
to the wealthy.
BY SCOTT CENDROWSKI
TECH
17 | THE FUTURE IS NOW
California startup BAT helps marketers connect with sports talent and then
digitally place their images into ads.
BY PAUL KEEGAN
18 | HAS INTEL FINALLY MET ITS MATCH?
Nvidia CEO Jen-Hsun Huang thinks Intel is a bully. And he's going to court to
prove it.
BY ROGER PARLOFF
INVEST
20 | THE RETURN OF THE IPO
After a two-year freeze, there's been a resurgence in initial public offerings.
Should investors be celebrating?
BY TIM GRAY
22 | FACE-OFF
Berkshire Hathaway shares have risen 20% in 2010. Two analysts argue about whether
they can keep chugging along.
INTERVIEW BY SCOTT CENDROWSKI
22 | BOTTOM FEEDER
Office Depot's shares have dropped 89% since early 2007, but now hedge fund stars
Steve Cohen and Lee Ainslie and others are buying in.
BY SCOTT CENDROWSKI
27 | THE NEXT JETBLUE
Former JetBlue CEO David Neeleman's new airline in Brazil.
BY PATRICIA SELLERS
32 | C-SUITE
CEO Randall Stephenson on AT&T's big bet on mobile窶蚤nd more.
BY GEOFF COLVIN
40 | VISIONARIES
Philanthropist Carol Goss won't give up on Detroit's schools.
BY STEVEN GRAY
Opinion
23 | How KKR lives the tax dream that you can only ... well, dream of.
BY ALLAN SLOAN
24 | The U.S. isn't alone: High unemployment rates are the new global reality.
BY MICHAEL ELLIOTT
26 | The Dodd-Frank bill: Is it true financial reform or regulatory "kick the
can"?
BY BECKY QUICK
CORRECTIONS: In "Safe or Sorry" (First, July 26), Highline Data provided Fortune
with the incorrect figure for the total amount of direct premiums written by U.S.
insurance companies for commercial property in 2009. The figure is $76 billion,
not $475 billion. In "The 10 Smartest People in Tech" (July 26), we incorrectly
stated that Mary Meeker is 52 years old. She is 50. Also, in "Why You Need a Career
Curator" (July 5), we misspelled the name of Mary Ellen Slayter, senior editor
at SmartBrief. Fortune regrets the errors.
+ FORTUNE.COM
Everything we know, the minute we know it.
ON THE COVER
Illustration by Joe Zeff Design
[IMAGES]
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読者レビューは他のお客様によって書かれたものです。感想には個人差がありますのでご了承ください。
- 読みやすい英文ビジネス誌
- 投稿日 2010/11/07
- 投稿者 massadon
- 部長
- ★★★★
テーマを持って書かれている英文ビジネス誌だと思います。アメリカのビジネスの見方がきちんと書かれていると思います。比較的親日的。
- 読みやすく深い内容
- 投稿日 2009/04/08
- 投稿者 gang
- 会社員
- ★★★
これまでもNewsweek、Time等読んできた中で、特別文章の難易度が高いとは感じないものの、内容1つ1つが非常に考えさせられる、レベルが高い雑誌だと思います。
- 来年も購読する予定
- 投稿日 2009/02/14
- 投稿者 geldqb
- 会社員
- ★★★★
毎日通勤の時に電車で呼んでいます。様々な情報を読むことで、視野が広げられるともない、英語力にも勉強になりました。
- 非常にすばらしい内容
- 投稿日 2008/10/26
- 投稿者 学生兼コンサル
- 大学生
- ★★★★★
学生ながら診断士として企業にコンサルタントをする立場として、世界情勢を知っておくためにＦＯＲＴＵＮＥはＦＴやＢＷと並んで役に立っています。特に経営者の切り口の豊富さは格別のものがあります。特に失敗を犯した経営者達の座談会などは珍しくもあり、また日本の新聞や雑誌のものと比べて知性さを感じます。
- 気軽に読めることがいい
- 投稿日 2008/10/14
- 投稿者 えいちゃん
- 会社員
- ★★★★★
英語の復活のため、フォーチュンを定期購読することにしました。長い小説とかより、1ページから数ページの記事のほうが気軽に読める。分からない単語とかよくあるが、文法は難しくないので、辞書を引かなくても粗筋を把握できる。読むのに記事のジャンルが多く、楽しく読める。先月TOEICを受け、リーディングが400点にアップした。
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