8 PUBLISHER
Para aims high
War veteran turns
tragedy into opportunity
simon farrell
10 MEDIA
UK–Japan news
12 UK BRANDS
Great British products
Nyetimber, Jaipur Beer,
Molton Brown, Lotus Emira
and Scottish Salmon
14 FOOD & DRINK
British Market
BCCJ displays member firms’
products at Tokyo event
megan casson
16 EXECUTIVE DIRECTOR
Into new terrain
lori henderson
17 PRESIDENT
And so the Games begin
david bickle obe
18 TECH
Cutting edge
Belfast and Tokyo join forces
on computing research
megan casson
21 MEDIA
Them and us
UK media call for end to
Tokyo’s cliquey kisha clubs
julian ryall
23 RECRUITMENT
Wanted: soft skills
Firms positive about
post-pandemic future
megan casson
26 EXPORTS
Trade: tables turned
How the UK cut a £4 billion trade
deficit with Japan into a level
playing field of £25 billion in
bilateral business
gavin blair
30 SCIENCE
Regenerative medicine
Japan Society webinar explores
ongoing collaboration between
Oxford and Tokyo
megan casson
32 ART
NFTs: The missing link?
Traditional art embraces
blockchain technology in
world-first project
julian ryall
36 EVENT
JMEC 27: And the winners are …
Staff from the British Embassy
Tokyo and Custom Media, plus
world’s biggest drinks maker and
several healthcare providers
megan casson
38 COMMUNITY
40 ARTS
UK culture in Japan
(free tickets)
42 BCCJ EVENT
Tohoku Week
BCCJ highlights local
businesses and tourism
megan casson