December 22, 2014 / Fortune Asia / Volume 170 / Number 9 / INVESTOR’S GUIDE 2015

2015 INVESTOR’S GUIDE

33 Don’t Buy This, Buy That
There are many reasons for caution in 2015, so we’re recommending not only stocks to buy・5 of them傭ut also investments to avoid.
By Jen Wieczner and Lauren Silva Laughlin

42 Where Is Opportunity Lurking?
Stocks and bonds have surged to new highs. But our panel of market experts still sees lots of bargains out there.
Interview by Stephen Gandel

50 The Man Behind the $7.7 Trillion Bond Revolution
Rick McVey, CEO of electronic trader MarketAxess Holdings, is disrupting the old-fashioned way that Wall Street buys and sells corporate bonds預nd cashing in on the change.
By Shawn Tully

56 The Investor CEOs Fear Most
Activist hedge fund manager Jeff Smith of Starboard Capital seized control of Darden Restaurants with less than 10% of the stock and a lot of chutzpah. Now he’s gunning for Yahoo and AOL.
By William D. Cohan

66 A Self-Made Heiress
Charlene de Carvalho was a stay-at-home mom with five kids and no business education when, at age 47, she inherited control of Heineken. She decided to take on the challenge. Here, for the first time, she opens up about her remarkable journey.
By Patricia Sellers

74 Second Bite: Can Apple Clear Its Name in the Ebooks Drama?
In a risky appeal the company claims its price-fixing rap ”turns the antitrust laws upside down.”
By Roger Parloff

9 MACRO
Closer Look
The Fortune crystal ball: 27 well-studied predictions of the events, people, and ideas that will matter in 2015.

14 MACRO
Global Power Profile
Wang Wenyin turned Amer International into a mining superpower.
By Scott Cendrowski

16 VENTURE
World’s Greatest Leaders
Unilever chief Paul Polman’s ”audacious” goal: re-energizing a giant 150-year-old company.
By Geoff Colvin

18 LUXE
Automobiles
A first drive of Audi’s new Prologue concept car.
By Sue Callaway

19 TECH
Agriculture
Who should own farm data?
By Andrew Nusca

80 Bing!
ON THE COVER: PHOTOGRAPH BY TOM SCHIERLITZ

[IMAGES]

TOM SCHIERLITZ

66 Since Charlene de Carvalho took over the brewer in 2002, Heineken’s operations have expanded from 39 countries to 71 today.
PHILIPPE HUGUEN輸FP/GETTY IMAGES

ｩ Time Inc.