June 1, 2015 / Fortune Asia / Volume 171 / Number 7 / The Food Issue

features

The Food Issue

28 The War on Big Food
More and more shoppers are opting for fresh and organic, and that is costing major packaged-food companies some serious market share. Can the giants win you back? Fortune gets inside America’s trillion-dollar food fight.
By Beth Kowitt

40 Danone Goes With the Gut
Food companies see a huge opportunity in products that could nourish the microbiome容specially the trillions of bacteria in our digestive systems. In the race to the supermarket shelves, the venerable French yogurt maker hopes to milk its early lead.
By Erika Fry

46 Sipping Pretty
Tequila’s popularity in the U.S. has soared as high-end makers emphasize artisanal, pure versions. Now it’s trying to become a global phenomenon. Can a Mexican export win over the Chinese?
By Clay Risen

Patr’s tequila ages in oak barrels in Atotonilco in the Mexican state of Jalisco, the only region in the world where the liquor may be made.

Plus

18 How to Lose Friends and Influence
Comcast has spent the better part of a decade alienating customers, competitors, and regulators. The denouement of this case study in bad customer and corporate relations? The failed merger with Time Warner Cable. Here’s the inside story of a company management so sure of victory that it drove nearly every ally it might have had to the other side.
By Michal Lev-Ram

54 Can Kanye Save Adidas?
The iconic sports apparel and sneaker company has lost serious market share and muddled its image with consumers. Its latest push into hip-hop fashion has some analysts wondering whether it can ever outrun Nike again.
By Daniel Roberts

departments

Macro

4 Closer Look
The heavy-hitting architecture firm that has changed how we watch baseball.
By Chris Matthews

6 Takeaway
Lessons from DuPont’s victory over activist investor Nelson Peltz.
By Stephen Gandel

7 Food Economics
Have farmers’ markets reached saturation? Plus, a Coke exec’s passion project: Hillary Clinton.

8 Global Power Profile
Margrethe Vestager, Europe’s competition cop, has picked a fight with the biggest names in business.
By Vivienne Walt

9 Philanthropy 2.0
Charities are making big money by acting like startups.
By Jen Wieczner

Venture

10 How I Got Started
Andrew Ly helped turn Sugar Bowl Bakery into a dessert powerhouse.

Interview by Dinah Eng

Tech

12 City Survey
Los Angeles is finally coming into its own as a technology hub.
By Matt McCue

14 Networking
Cumulus Networks CEO JR Rivers aims to help large companies rethink their computing infrastructure.
By Jonathan Vanian

15 The Future of Food
The latest place to find IBM’s Watson? The kitchen.
By Robert Hackett

Invest

16 Biotech and Pharma
Can drugmakers live without mergers? Some investors are betting Gilead may find a way.
By Jen Wieczner

60 BING!

CORRECTION

The sidebar in ”Email: Unloved. Unbreakable” (May 1, 2015) misspelled the name of Constant Contact’s senior vice president. It is Christopher Litster.

ON THE COVER: PHOTOGRAPH BY ADAM LEVEY

[IMAGES]

FRﾉDﾉRIC LAGRANGESTYLING BY BIRTE VONKAMPEN

ｩ Time Inc