目次
features
The 2015 Businessperson of the Year
34 Nike’s Master Craftsman
CEO Mark Parker, an introverted sneaker designer, has doubled revenues and profits for the footwear and apparel powerhouse and boosted its stock price sixfold. Here’s how he plans to keep the winning streak alive.
By Adam Lashinsky
42 2015’s Top People in Business
Concrete results are what drive Fortune’s annual ranking of corporate chieftains. Here, an assemblage of superstars who navigated the inevitable turmoil this year and helped their companies deliver cold, hard cash.
By the Fortune staff
50 Uncle Sam’s $130 Billion Money Grab
A sudden government rule change wiped out shareholders in Fannie Mae and Freddie Mac, just as it seemed they were headed for recovery. Now some investors are hoping that apparent injustice will lead to a mammoth payday.
By Roger Parloff
60 The Would-Be Wi-Fi Kings
A Denver real estate developer who controls a struggling satellite-phone company has teamed up with a self-taught expert and hatched a plan to create a new Wi-Fi supply they say is worth billions. Tech giants like Google and Microsoft oppose the duo’s gambit.
By Stephen Gandel
departments
Macro
7 Closer Look
Dear reader, here’s a sneak peek into the Fortune Crystal Ball用redictions about the events, people, and ideas that will matter in 2016.
From the Fortune staff
14 Great Workplaces
Our first-ever ranking of employers that create cultures of inclusiveness.
By Christopher Tkaczyk
15 Cybersecurity
The tech industry is divided over a new bill designed to defend against cyberattacks.
By Robert Hackett
16 Fortune Global Forum
Highlights from our gathering of corporate leaders and Silicon Valley stars.
By Geoff Colvin
18 Global Power Profile
Former Treasury secretary Henry Paulson believes eco-friendly joint ventures will improve U.S.-China ties.
By Scott Cendrowski
Venture
20 Brain Training 2.0
New ”brain fitness” devices promise enhanced focus and much more. But so far the gadgets are advancing faster than the evidence in their favor.
By Jennifer Alsever
Pursuits
24 2015 Gift Guide
This holiday season, Fortune has culled a list of smart picks for all your favorite recipients.
By Kate Flaim
Tech
28 Object of Interest
A Xerox computer chip that self-destructs for security.
By Robert Hackett
29 Turnarounds
Ticketing company StubHub lost a step after eBay acquired it. New president Scott Cutler says it’s back on track.
By Erin Griffith
Invest
30 Toy Story
Movie merchandising deals helped make this a great year for toy sales. Some investors see a hit sequel for toymakers’ stocks in 2016.
By Chris Taylor
32 Face-Off
Will Disney’s stock retain its magic?
By Ryan Derousseau
68 BING!
ON THE COVER: PHOTOGRAPH BY SPENCER LOWELL
[IMAGES]
Electronic Arts CEO Andrew Wilson: No. 3 on our list of the top people in business
BENJAMIN RASMUSSEN
Disney’s Star Wars reboot will be a merchandising bonanza, thanks to new toys like droid BB-8 (at right).
STAR WARS TOYS: COURTESY OF HASBRO
Theranos CEO Elizabeth Holmes
HOLMES: STUART ISETT友ORTUNE GLOBAL FORUM
ゥ Time Inc.
商品情報・内容
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発行部数102万部、米国最大の英文ビジネス誌。国際派ビジネスマンの必読の一冊!年に一度のFORTUNE Global 500やWorld’s Most Admired Companiesのリストは世界の優良企業の代名詞となっており、全世界のビジネス界から注目を集めていたます。さらにビジネス社会でのさまざまな出来事を人間的な視点からお伝えします。そのニュースはあなたとあなたのビジネスの将来に役立つケーススタディです。- FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy and gives you the practical knowledge you need to maximize your own success.
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