May 1, 2016 / Fortune Asia / Volume 173 / Number 6

features

20 Hot Mess
Nestl・spent three decades building a beloved instant-noodle brand in India. Then the world’s largest food and beverage company stumbled into a public relations debacle that cost it half a billion dollars. A cautionary tale of mangled crisis management on an epic scale.
By Erika Fry

34 CAN SEAN PARKER HACK CANCER?
The Napster co-founder played a major role in some of tech’s biggest revolutions. Now he’s taking on medicine’s biggest challenge.
By Clifton Leaf

44 BUSINESS THE TRUMP WAY
He’s a billionaire (though maybe not as rich as he says). He claims he hates debt (but his casino companies went bust because of it). He craves press attention (but sues at the drop of a hat). What does Trump’s record tell us about how he’ll lead? Plus: A Q&A with the Donald.
By Shawn Tully and Roger Parloff

52
THE RACE TO MAKE VIRTUAL REALITY AN ACTUAL (BUSINESS) REALITY
Big corporations are investing billions・but the technology may not play out the way they expect.
By Jeffrey M. O’Brien

departments

MACRO

4 Closer Look
Corporate turnaround experts have some advice for the GOP.
By Tory Newmyer

6 After Dilma
The upside of Brazil’s political meltdown.
By Ian Bremmer

7 In Theaters This Spring ...
The seasonal creep of the modern big-budget action film.
By Tom Huddleston Jr.

8 Chartist
What the minimum wage might look like in 2022.
By Chris Matthews and Nicolas Rapp

VENTURE

9 Small Business, Big Idea
As dire sanctions are lifted, entrepreneurship is bursting out in Iran. Can it transform a nation still controlled by Islamic clerics?
By Vivienne Walt

PURSUITS

13 Black Book
Don’t miss these hidden gems of Sydney.
By Adam Erace

TECH

15 Object of Interest
A cultured meatball, fresh from San Francisco startup Memphis Meats.
By Andrew Zaleski

16 Frontiers
The new tourism market in Cuba is a test case預nd a PR coup庸or Airbnb.
By Erin Griffith

INVEST

18 The Fight to Dominate Big Pharma(cy)
Drugstore chains CVS and Walgreens are bigger than ever, thanks to an unprecedented string of acquisitions. But is all that growth the right prescription for shareholders?
By Chris Taylor

60 BING!

CORRECTIONS

”Bezos Prime” (April 1) incorrectly stated that contributors aren’t paid to write for the Washington Post’s PostEverything section. Some writers are paid. In our World’s 50 Greatest Leaders list (April 1), we incorrectly reported that Moncef Slaoui’s brother had died of whooping cough; it was his sister. Fortune regrets the errors.

COVER PHOTOGRAPH BY MIKE MCGREGOR佑ONTOUR BY GETTY IMAGES

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THE VOORHES

Sydney’s Bronte Beach
BRONTE BEACH: GETTY IMAGES

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