Table of Contents:VOL. 156, NO. 5 - September 17, 2007
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Features
Mass vs. class
By Peter Gumbel, Fortune
Call it the Age of McLuxury. The $220 billion global industry is racing
to the top and the bottom at the same time. But can the world’s most exclusive
brands stretch that much and still keep their cachet? (more)
• The dawn of the McLuxury age

It’s Ralph’s world ...
By John Brodie, Fortune assistant managing editor
Going global and upscale while creating a new in-house brand for J.C. Penney,
Ralph Lauren wants to sell all things to all people. (more)

Does bling beat the market?
By Telis Demos, Fortune reporter
With global millionaires doubling since 1996, a crop of investing vehicles
focuses on conspicuous-consumption. Can you cash in on the global wealth boom?
or is it too late? (more)

Portfolio: The style council
The men and women who personify the business of style, from Fran輟is-Henri
Pinault to David Chu and Diane von Furstenberg. Photographs by Ben Baker;
Words by Eugenia Levenson (more)

Mission Impossible
By Barney Gimbel, Fortune writer
A former Silicon Valley exec turned Pentagon boss wants to put Iraq back to
work. But his plan to restart the country’s state-owned factories has run into roadblocks. (more)

Selling P&G
By Geoff Colvin, Fortune senior editor-at-large
How do you sell $76 billion of consumer goods? One brand at a time. Procter
& Gamble’s chief marketing officer, Jim Stengel, talks with Geoff Colvin. (more)

First
Fidelity’s deafening silence
By Patricia Sellers, Fortune editor-at-large
A string of high-profile exits. The rumored illness of his daughter. How
long can Ned Johnson avoid publicly addressing the fund giant’s future? (more)

Is Canada for sale?
Many of Canada’s best-known companies have been bought by foreigners. Even
easygoing Canadians are wondering what can be done about it. by Erik Heinrich

Question Authority: Larry Fink
The Wall Street bond titan and BlackRock CEO calls the current liquidity
crisis ’much worse’ than in 1998. He speaks with Fortune’s Peter Eavis about
the credit crunch. (more)

Bright prospects for a poisonous plant
BP believes an inedible plant called jatropha can ease global fuel demands.
It could boost incomes in Africa and other impoverished regions too. by
Carolyn Whelan

Picture this
Nearly a quarter-million refugees from Sudan’s war-torn Darfur region have
taken shelter in Chad. The four-year conflict has had a spillover effect in
neighboring countries. by Sheridan Praso

Columns
The deal
By Allan Sloan, Fortune senior editor-at-large
Don’t believe the hype about Bush’s budget numbers: The deficit is much bigger
than you think. (more)

Technology
Consumer content is driving the Internet’s future. by Brent Schlender

Books
By Jeffrey Sachs, Fortune
Government gets off easy in Bill Clinton’s new book about the world of
philanthropy and volunteerism. (more)

While you were out
Luxury for middle managers: So what if a small cube of Montrachet costs as
much as a tank of gas. Aren’t you worth it? by Stanley Bing

Investing
After the storm
Many stocks were bruised in the recent market tumble; we found ripe choices
with bright prospects. By Corey Hajim (more)