November 1, 2017 / Fortune Asia / Volume 176 / Number 6 / THE FUTURE 50

THE FUTURE 50

In Search of ’Vital’ Companies
By MARTIN REEVES
Today’s fast-changing business environment demands a new approach for identifying tomorrow’s winners. Meet the Future 50.
PAGE NO. 25

The Leaders and the Challengers
Among the inaugural Future 50: top dogs Salesforce, Tesla, and Netflix, plus rising growth stars Grubhub, Workday, and Zillow.
28

Benioff in Bloom
By ADAM LASHINSKY
Salesforce CEO Marc Benioff runs one of the world’s most innovative big companies. His secret? Relentlessly forward-looking leadership.
42

Coming to an O.R. Near You
By SY MUKHERJEE
Intuitive Surgical made robotic surgery a reality. In the next few years, it may help us explore the body as never before.
50

FEATURES
Inside the Kingdom of Oil
By VIVIENNE WALT
A potential IPO could make Saudi Aramco the world’s most valuable company. Might it also bring profound changes to Saudi Arabia?
58

DEPARTMENTS

BRIEFING

7 The People vs. the Credit Oligarchs
Credit-reporting bureaus have few incentives to be good corporate citizens. Fallout from the Equifax hack may change that.
By JEN WIECZNER and JEFF JOHN ROBERTS

10 We’re Having an Oil Rally, but No One Is Enjoying It
The global oil glut is finally being tamed. So why is the industry still so gloomy?
By GEOFFREY SMITH

11 Should New Media Play by the Old Rules?
Facebook has a greater reach than TV ever did. Some say they should be held to the same standards.
By JEFF JOHN ROBERTS

12 Some Crickets With Your Caviar?
The ex-CEO of Cisco is betting big on insects as food. The result is surprisingly appetizing.
By BETH KOWITT

13 Airbnb’s Conquest Is Just Getting Started
How the sharing economy pioneer plans to shake up the (rest of the) travel industry-and more.
By LEIGH GALLAGHER

14 Building a Workforce for Every Economy
The question of how to attract, retain, and retrain a strong, modern workforce was a unifying theme at two Fortune conferences this fall.

15 Great Workplaces
Featuring the 10 best small and medium-size U.S. companies to work for.
By CHRISTINA AUSTIN

FOCUS

TECH

18 To Catch a Cryptothief
The next big cybercrime threat? Cryptojacking.
By ROBERT HACKETT

22 The Future of Coffee
Using the blockchain to track java, from bean to barista.
By ROBERT HACKETT

VENTURE

20 Building Up From the Ashes
Many entrepreneurs face challenges when starting their companies, but few encounter obstacles quite as big as Casey Malmquist has.
By JENNIFER ALSEVER

PASSIONS

23 The New Sub Culture
French audio startup Devialet is taking its high-tech speakers to the heart of one of Paris’s most prestigious cultural institutions.
By LINDSEY TRAMUTA

BACK PAGE

LAST BYTE

68 A Hacker’s Tool Kit
Courtesy of the web’s thriving criminal marketplace, cybercrime is growing ever more pervasive.
Text by ROBERT HACKETT; graphics by NICOLAS RAPP

CORRECTION

A caption in ”Ford Finds a New Leader, By Design” (Sept. 15) misidentified the pickup trucks being assembled at a Ford plant in Louisville, Ky. That factory makes F-250s, F-350s, and F-450s, not F-150s.

ON THE COVER: PHOTOGRAPH BY SPENCER LOWELL

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ｩ Time Inc.