目次
SPECIAL REPORT: JOB MARKET 2018
Ready, Set, Jump!
By GEOFF COLVIN
The job market is hotter than ever- and, for those in search of a new adventure, now’s the time to take the leap.
PAGE NO. 20
Grit Is the New MBA
By ELLEN MCGIRT
To compete in rapidly changing markets, companies need workers who are creative and resilient-and have proved it in real life.
28
The World’s Most Admired Companies
Which companies are most respected? We polled some 3,900 executives, analysts, directors, and experts to find out. Here are the results.
PAGE NO. 37
Can These VCs Fix Tech’s Bro Problem?
By MICHAL LEV-RAM
The smart money is falling out of love with the bad boys of Silicon Valley. That’s opened the door to a new breed of investor.
44
Shell Faces ’Lower Forever’
By JEFFREY BALL
Fueled by a belief that the age of high oil prices is over, petroleum giant Royal Dutch Shell is racing to remake itself for a new-energy world.
50
DEPARTMENTS
BRIEFING
3 Super Bowl Ads Can’t Save TV
Marketers will spend millions on TV advertising during football’s main event. It won’t be enough.
By ERIKA FRY
7 Retailers’ Secret Weapon Is ... Food?
Why groceries are suddenly a hot business.
By PHIL WAHBA
8 The Decline of American Fertility
Falling U.S. birth rates could precipitate an economic crisis.
By LYMAN STONE
9 Tech Dissatisfaction, Version 99.0
It’s easier than ever for companies to update products remotely- or stunt them. And consumers are taking notice.
By ROBERT HACKETT
10 A Hotel-Turned-Jail Will Soon Turn Back
The Saudi kingdom’s most luxurious hotel has been doubling as a detention facility. How bad is that for business?
By VIVIENNE WALT
FOCUS
TECH
11 Open the Pod Bay Doors
Meet Aurora, a spunky self-driving-car startup with a potent pedigree and powerful partnerships.
BY KIRSTEN KOROSEC
VENTURE
13 Out of Prison and Into the Valley
Tech entrepreneurs are finding that hiring former prisoners can provide a social good and make great business sense.
By JENNIFER ALSEVER
INVEST
15 Can Video Game Stocks Level Up?
Gamemakers have been some of the biggest stock winners in tech, but investors fear the rally could run out of lives. Here’s why it isn’t ”game over” just yet.
By LUCINDA SHEN
PASSIONS
18 Champagne Beyond the Bubbles
It’s the drink of choice for celebrations, but Champagne is a wine that deserves to be enjoyed long past the hors d’oeuvres.
By LINDSEY TRAMUTA
BACK PAGE
LAST BYTE
60 Storm Warnings
Extreme weather is becoming more common, and the economic impact is soaring.
Text by BRIAN O’KEEFE; graphic by NICOLAS RAPP
CORRECTION
”To Catch a Cryptothief” (Nov. 1, 2017) mistakenly referred to JSEcoin as a Monero miner. It is not. Rather, it mines its own coin葉he eponymous JSEcoin.
[IMAGES]
Tech veteran and diversity advocate Erica Joy Baker knows what it takes to succeed.
LEAH FASTEN
ゥ Time Inc.
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