EDITORIAL HIGHLIGHT

ISSUE DATE -

March 17, 2008

COVER STORY: -

The World’s Most Admired Companies
Apple is No.1!

In an exclusive interview Steve Jobs tells how he got there.


-Innovation Pays Off - The companies that make the grade in our annual
ranking have hatched plenty of brilliant ideas. The result? It keeps them
strong in good times and bad.

-What Makes Apple Golden - The creator of the iPod and iPhone sets a dazzling
standard for innovation and mass appeal, spurred by a CEO who wants his products
to be perfect in every way. Fortune takes a close look at Apple’s magic.
Plus: An exclusive interview with Steve Jobs.

-The 2008 List of Industry Stars - All praise is welcome, but it is particularly
sweet when it comes from one’s peers. That is the psychic trophy for the top
companies in 26 industries.

-The Trouble With Steve Jobs - Jobs likes to make his own rules, whether for
computers, backdated stock options, or even pancreatic cancer. The same traits
that make him a great CEO drive him to put his company, and his investors, at risk.

-Inside Honda’s Brain - The automaker’s habit of poking into odd technical
corners sets it apart-and gives it a big edge over the competition.