April 12, 2010 Vol. 161 No. 5 / Fortune Asia

50 C-SUITE STRATEGIES
The U.S. economy may be a bummer, but David Rubenstein, chief of private equity firm Carlyle Group, sees opportunity in China, Brazil, and other developing countries.

INTERVIEW BY GEOFF COLVIN

56 HOW LINKEDIN WILL FIRE UP YOUR CAREER
Think of it as Facebook for grownups. And now the social network is about to become even more powerful. Is your profile up yet?
BY JESSI HEMPEL

64 THERE WILL BE OIL
... Or will there? How Kleiner Perkins, Goldman Sachs, and other smart investors lost millions betting on Erlend Olson, who claimed to have a new way to find petroleum.
BY ADAM LASHINSKY

73 SPECIAL REPORT
THE TRUTH ABOUT GREEN: 25 MYTHS DEBUNKED
When it comes to what's environmentally sound and what's not, confusion reigns. Fortune clears up 25 common misconceptions about the food we eat, the products we buy, the way we travel, and the energy we use.

74 | FOOD

76 | PRODUCTS

78 | ENERGY

80 | CLIMATE

81 | WHEELS

82 | Q&A

8 | EDITOR'S DESK

84 | BING!

FIRST

9 | BY THE NUMBERS
China's wine boom.
BY SCOTT CENDROWSKI

10 | CLOSER LOOK
Should CVS Caremark split up?
BY MINA KIMES

11 | THE CHARTIST
The 2010 Census is ready to go. At stake: billions in funding.
BY BETH KOWITT

12 | MOST ADMIRED COMPANIES
Payroll processor ADP.
BY BETH KOWITT

14 | THE BRIEFING
Obama woos CEOs, the Facebook of dieting, and more.

TECH

17 | THE FUTURE IS NOW
Hewlett-Packard aims to install a trillion tiny sensors to collect data about the world around us.

18 | TECH@WORK
A new way to cut your payroll costs.
BY JON FORTT

19 | TECHMATE
Open tech systems should rule, yet closed (Apple!) always seem to win. Which model prevails?
BY JON FORTT AND MICHAEL V. COPELAND

INVEST

21 | INTERVIEW
Veteran hedge fund investor Leon Cooperman isn't "wildly bullish" but expects 10% to 12% returns for the market this year. Here's how he's playing it.
BY LAWRENCE A. ARMOUR

CAREER

27 | THE WAY WE WORK
Rewarding more employees more often with less money may work better than giving just a few a whole lot.
BY TELIS DEMOS

30 | SECOND ACT: JOEL BABBIT
Nature called, he listened: The former ad exec is now CEO of Mother Nature Network, which he co-founded.
BY BETH KOWITT

Opinion

32 | How the GOP can make America love free markets again in an era of taxpayer bailouts.
BY NINA EASTON

33 | Memo to President Obama: Fill the Federal Reserve vacancies wisely. Your legacy depends on it.
BY BECKY QUICK

34 | GUEST COLUMNIST
Current financial reform proposals won't work. A banking CEO has ideas of what will.
BY WARREN STEPHENS

FORTUNE.COM

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Photo illustration by Phillip Toledano

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