In this issue
August 16, 2010 Vol. 162 No. 3 / Fortune Asia

42 GOOGLE: THE SEARCH PARTY IS OVER
The company is still growing at rates others would kill for. But its core business
is slowing, and its stock is down. Can Google find its footing in this brave new
world?
BY MICHAEL V. COPELAND, WITH SETH WEINTRAUB

50 CAREERS
BUILDING YOUR BRAND (AND KEEPING YOUR JOB)
In a shaky economy, personal branding is supposed to build a measure of employment
security. It can窶巴ut there's a right way to do it.
BY JOSH HYATT

56 BUFFETT'S MR. FIX-IT
When a Berkshire Hathaway business needs help, it's often David Sokol who gets
the call. His latest assignment: NetJets.
BY BRIAN DUMAINE

64 THE NEW FORCE ON WALL STREET
Upstart investment banks are taking business and bankers from battered larger
competitors. The hottest boutique, Evercore, is grabbing a growing share of the
biggest deals.
BY SHAWN TULLY

68 FORTUNE 500 SERIES
THE MAKING OF A FUTURE 500 COMPANY
Smucker's secret ingredient for growth? Keeping the business in the family.
BY MARC GUNTHER

72 | BING!
FIRST

5 | BY THE NUMBERS
Logging for dollars in Madagascar.
BY MELANIE LINDNER

6 | CLOSER LOOK
The secondary market in private equity is on fire, thanks to Antoine Drﾃｩan's
Triago.
BY SHAWN TULLY

8 | THE CHARTIST
Hurricane season is here, and Home Depot is primed and ready.
BY BETSY FELDMAN

10 | 100 BEST COMPANIES
American Express focuses on making life better for its employees窶蚤nd that in
turn means happier customers.
BY CHRISTOPHER TKACZYK

14 | WORLD'S MOST ADMIRED COMPANIES
One of the banking industry's rare success stories, Northern Trust is a banker
to the wealthy.
BY SCOTT CENDROWSKI

TECH

17 | THE FUTURE IS NOW
California startup BAT helps marketers connect with sports talent and then
digitally place their images into ads.
BY PAUL KEEGAN

18 | HAS INTEL FINALLY MET ITS MATCH?
Nvidia CEO Jen-Hsun Huang thinks Intel is a bully. And he's going to court to
prove it.
BY ROGER PARLOFF

INVEST

20 | THE RETURN OF THE IPO
After a two-year freeze, there's been a resurgence in initial public offerings.
Should investors be celebrating?
BY TIM GRAY

22 | FACE-OFF
Berkshire Hathaway shares have risen 20% in 2010. Two analysts argue about whether
they can keep chugging along.
INTERVIEW BY SCOTT CENDROWSKI

22 | BOTTOM FEEDER
Office Depot's shares have dropped 89% since early 2007, but now hedge fund stars
Steve Cohen and Lee Ainslie and others are buying in.
BY SCOTT CENDROWSKI

27 | THE NEXT JETBLUE
Former JetBlue CEO David Neeleman's new airline in Brazil.
BY PATRICIA SELLERS

32 | C-SUITE
CEO Randall Stephenson on AT&T's big bet on mobile窶蚤nd more.
BY GEOFF COLVIN

40 | VISIONARIES
Philanthropist Carol Goss won't give up on Detroit's schools.
BY STEVEN GRAY

Opinion

23 | How KKR lives the tax dream that you can only ... well, dream of.
BY ALLAN SLOAN

24 | The U.S. isn't alone: High unemployment rates are the new global reality.
BY MICHAEL ELLIOTT

26 | The Dodd-Frank bill: Is it true financial reform or regulatory "kick the
can"?
BY BECKY QUICK

CORRECTIONS: In "Safe or Sorry" (First, July 26), Highline Data provided Fortune
with the incorrect figure for the total amount of direct premiums written by U.S.
insurance companies for commercial property in 2009. The figure is $76 billion,
not $475 billion. In "The 10 Smartest People in Tech" (July 26), we incorrectly
stated that Mary Meeker is 52 years old. She is 50. Also, in "Why You Need a Career
Curator" (July 5), we misspelled the name of Mary Ellen Slayter, senior editor
at SmartBrief. Fortune regrets the errors.

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