September 6, 2010 Vol. 162 No. 4 / Fortune Asia

38 INSIDE TRADER JOE'S
America's hottest retailer is also notoriously hush-hush. Fortune uncovers the
secrets of its success.
BY BETH KOWITT

46 WHY J&J'S HEADACHE WON'T GO AWAY
Once praised for setting the standard in crisis management, the health care giant
is reeling from a stream of recalls. An inquiry into what went wrong窶蚤nd why
it isn't getting better.
BY MINA KIMES

60 FORTUNE'S 100 FASTEST-GROWING COMPANIES RISING STARS
They may not be the next Starbucks, but here are three companies with a bright
future.
BY RICHARD MCGILL MURPHY

67 THE 2010 LIST OF RAPID GROWERS
Our collection of rising phenoms reveals who窶蚤nd what窶琶s succeeding even in a
stagnant economy.

76 DICK FULD IN EXILE
Already lampooned and vilified, the former Lehman Brothers CEO now faces
investigation and maybe a cash crunch. No wonder he's working so hard.
BY WILLIAM D. COHAN

8 | EDITOR'S DESK

84 | BING!

FIRST

9 | BY THE NUMBERS
The Empire State Building gets a green makeover.
BY SCOTT CENDROWSKI

10 | THE CHARTIST
Building a faster, cheaper startup: The growing power of technology and social
media has made starting a business easier than ever.
BY JESSI HEMPEL AND BETSY FELDMAN

12 | WASHINGTON WATCH
Meet the pro-business Democrats, who have run afoul of their party's liberal wing.
That's a good thing for Nancy Pelosi.
BY TORY NEWMYER

14 | THE BRIEFING
The official Lost memorabilia auction, the highs and lows of hemp, and more.

TECH

17 | BRAINSTORM TECH 2010
For the executives and entrepreneurs at Fortune's annual technology summit窶罵ike
Xerox CEO Ursula Burns (above)窶杯he forecast calls for growth.

19 | VISIONARIES
Always ahead of his time, Flipboard's Mike McCue builds products that make tech
easier, whether consumers are ready for them or not.
BY MICHAEL V. COPELAND

INVEST

23 | FINDING TODAY'S INVESTING BUBBLES
Even after multiple crashes, investors still tend to pile into overheated sectors.
Where are the biggest risks today?
BY STEPHEN GANDEL

Opinion

26 | One hundred thousand transistors cost less than a grain of rice. Here's why
that matters.
BY GEOFF COLVIN

28 | Guess who's embracing a carbon tax? The answer (hint: think red, not green)
may surprise you.
BY NINA EASTON

31 | BILL GATES' FAVORITE TEACHER
The homemade tutorials of the one-man Khan Academy are sparking a revolution.
BY DAVID A. KAPLAN

34 | CHRYSLER'S SPEED MERCHANT
CEO Sergio Marchionne is racing to fill a dry product pipeline.
BY ALEX TAYLOR III

+ FORTUNE.COM

Everything we know, the minute we know it.

ON THE COVER

Photograph by Stefano De Luigi窶之II Network

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