In this issue
January 17, 2011 Vol. 163 No. 1 / Fortune Asia

31 DIARY OF AN ELECTRIC COMMUTER
Living with Nissan's charming Leaf is a journey from range anxiety to energy
smugness to charging perplexity.
BY SUE CALLAWAY

34 ON HISTORY'S STAGE: CHIEF JUSTICE JOHN ROBERTS JR.
As the youngest leader of the high court in two centuries, he has the energy,
the intellect窶蚤nd the votes窶杯o reshape our world.
BY ROGER PARLOFF

50 WHAT THE HELL IS GOING ON WITH TV?
Google TV. Xbox. Apple TV. Roku. All these gadgets promise to make television
more like the web. There's just one problem: None of them are ready for primetime.
BY JESSI HEMPEL

58 P&G'S NEW MISSION: MAKE MONEY IN PLACES WHERE PEOPLE EARN $2 A DAY
As Western companies duke it out for a piece of the developing-markets pie,
Procter & Gamble is courting not just the newly rich but also the very poor.
BY JENNIFER REINGOLD

64 THE NORTH CAROLINA POWER GRAB
The battle between a rural county and giant Alcoa over rights to the company's
dams.
BY KEN OTTERBOURG

7 | EDITOR'S DESK

72 | BING!

FIRST

8 | BY THE NUMBERS
When crime pays.
BY JESSICA SHAMBORA

10 | WASHINGTON WATCH
The big political player you've never heard of.
BY TORY NEWMYER

12 | THE BRIEFING
The great light bulb war, our communist founding fathers, and more.

14 | THE CHARTIST
Where the BCS bowl money goes.
BY DANIEL ROBERTS

TECH

15 | BRAINSTORM
Sun spots: Solar power across the nation.
BY SHELLEY DUBOIS

16 | TECH@WORK
Intel's sunny vision for the cloud.
BY MICHAL LEV-RAM

18 | MOBILITY
Phil Falcone hedges his mobile bet.
BY SCOTT WOOLLEY

INVEST

19 | HOW A BRIDGE CHAMP BEATS THE MARKET
Brad Moss uses his gaming skills to make his hedge fund prosper.
BY ADAM LASHINSKY

21 | ANALYST FACE-OFF
Mexican food chain Chipotle's stock is hot. Can it keep sizzling?

INTERVIEWS BY SCOTT CENDROWSKI

VENTURE

23 | GOLDMAN'S GIFT
In late 2009, the pilloried bank launched a half-billion-dollar program to help
entrepreneurs in distressed communities. Was it real?
BY RICHARD MCGILL MURPHY

26 | VERNE HARNISH
Five business myths to ditch now.

27 | HOW I GOT STARTED
Fred Carl Jr., the creative spark behind the Viking oven.

INTERVIEW BY DINAH ENG

Opinion

28 | Next time a slick salesman like Bush or Obama tells you how much he'll save
you in taxes, be skeptical.
BY ALLAN SLOAN

29 | Risk taking got us into this mess. But unless we embrace risk taking again,
we face a darker prospect.
BY NINA EASTON

30 | David Stockman is back and criticizing tax cutters. Why should we listen
to a man with his track record?
BY DAN PRIMACK

+ FORTUNE.COM

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ON THE COVER

Photograph by Benjamin Lowy

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