In this issue
May 2, 2011 Vol. 163 No. 6 / Fortune Asia

30 LEADERSHIP Q&A: THE AIRLINE KING
How will new CEO Jeff Smisek make the United/Continental marriage work?

INTERVIEW BY GEOFF COLVIN

37 PROMOTING THE SPIRIT OF BERMUDA
Malcolm Gosling Jr.'s mission is to export the family rum窶蚤nd protect the
trademark on a certain cocktail.
BY DAVID WHITFORD

40 TROUBLE@TWITTER
Boardroom power plays, disgruntled founders, and CEO switcheroos are clipping
the wings of this tech highflier.
BY JESSI HEMPEL

49 ASIA BUSINESS
ASIA'S 25 MOST POWERFUL BUSINESSPEOPLE
Our list reflects a major power shift in the region, from Japan to China, India,
and beyond.

58 TATA TAKES ON THE WORLD: BUILDING AN AUTO EMPIRE IN INDIA
Chairman Ratan Tata has transformed the company founded by his great-grandfather.
BY ALEX TAYLOR III

66 GOOGLE AND ITS ORDEAL IN CHINA
In a new book, Steven Levy looks at Google's past five years in China窶蚤nd where
it went wrong along the way. A Fortune book excerpt.

72 | BING!

FIRST

8 | BY THE NUMBERS
Texting at 17,060 feet.
BY TARA MOORE

10 | THE CHARTIST
Rising food prices could spell trouble for fast-food chains.
BY ANNE VANDERMEY

12 | CLOSER LOOK
Sailing goes mass market.
BY PAUL V. OLIVA

14 | GUEST COLUMN
Here's how to come up with the political will to deal with the budget deficit.
BY ERSKINE BOWLES AND ALAN SIMPSON

VENTURE
15 | HOW I GOT STARTED

Cheesecake Factory's winning formula.

INTERVIEW BY DINAH ENG

18 | DAVID VS. GOLIATH
Three nimble small businesses challenge the giants.
BY ELAINE POFELDT

TECH

19 | BRAINSTORM: THE FUTURE IS NOW
The voice of a new machine.
BY JESSICA SHAMBORA

20 | TECH@WORK
Social pioneer Ning switches its focus to paying customers.
BY MICHAL LEV-RAM

INVEST

21 | INVESTOR Q&A
Chris Davis makes the case for financial and energy stocks.
BY SCOTT CENDROWSKI

24 | INSIDE WALL STREET
A fund manager uses his skills to research autism.
BY SCOTT CENDROWSKI

Opinion
25 | The hocus-pocus behind Rep. Paul Ryan's proposed Medicare "reform."
BY ALLAN SLOAN

26 | Order from chaos: Why we shouldn't panic over the world's many crises.
BY MICHAEL ELLIOTT

28 | The biggest problem for developing economies: corruption.
BY GEOFF COLVIN

CORRECTIONS