February 27, 2012 / Fortune Asia / Volume 165 / Number 3

40 WHY STOCKS BEAT GOLD AND BONDS
In an adaptation from his upcoming shareholder letter, the Oracle of Omaha
explains why equities almost always beat the alternatives over time.
BY WARREN BUFFETT

46 HOW IT WORKS
AN INSIDE LOOK AT TOYOTA, NIKE, AND SV ANGEL
A special package of stories on the inner workings of three companies.
BY GEOFF COLVIN

48 TOYOTA'S COMEBACK KID
Akio Toyoda, grandson of the founder, has the carmaker back on track after a spell
of bad luck and breakdowns.
BY ALEX TAYLOR III

56 NIKE'S NEW MARKETING MOJO
How the legendary brand blew up its single-slogan approach and drafted a new
playbook for the digital era.
BY SCOTT CENDROWSKI

62 THE SILICON VALLEY STARTUP'S BEST FRIEND
Prolific angel investor Ron Conway has rarely met an Internet startup he didn't
like. When it comes to picking the next big thing, there's a right way and a wrong
way. And then there's the Conway.
BY MIGUEL HELFT

8 FIRST
By the Numbers

Winter tomatoesrom Maine! The promise of hydroponic farms.
BY ANNE VANDERMEY

10 FIRST
The Briefing
The states with the fattest reserves, Army chic for the urban warrior, tweeting
about the Muppets, and more.

11 FIRST
Closer Look
A new Rx for health from Dr. David Agus.
BY BRIAN DUMAINE

15 FIRST
Brainstorm
China's Mr. Solar discusses the future of the solar power industry.
INTERVIEW BY BRIAN DUMAINE

16 FIRST
The Best Advice I Ever Got
TV's Dr. Oz on leadership.
INTERVIEW BY ELLEN FLORIAN

17 VENTURE
How I Got Started
Forrest Lucas on how he built an oil empire.
INTERVIEW BY DINAH ENG

20 VENTURE
Verne Harnish
Looking for a way out of middle-management hell? Five tips for starting your own
business.

21 VENTURE
David vs. Goliath
How three small businesses are taking on the big guys.
BY ELAINE POFELDT

23 TECH
Mobility@Work
Intel's (latest) mobile comeback.
BY MICHAL LEV-RAM

28 TECH
A Facebook IPO Reality Check
The social media juggernaut's financial filing reveals some uncomfortable truths
about Silicon Valley and Wall Street.
BY ALLAN SLOAN

29 INVEST
A Hedge Fund's Canadian Land Play
Superstar investor Seth Klarman's controversial plan to develop a quarry in
Ontario could pay off bigtime.
BY SCOTT CENDROWSKI

6 Editor's Desk

72 Bing!

OPINION

35 Allan Sloan
Wall Street wants to keep its bargain tax rates. Here's why they should go.

36 Nina Easton
The Harvard Business School's new plan for U.S. competitiveness.

37 Dan Primack
Mitt Romney should act more like a private equity investor.

38 Becky Quick
It drives me crazy! A short screed on the stupidity of car salesmen.

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EVERYTHING WE KNOW, THE MINUTE WE KNOW IT.

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