March 19, 2012 / Fortune Asia / Volume 165 / Number 4

61 THE 50 ALL-STARS
Asked to name the best of the best, 3,855 executives, directors, and analysts chose these businesses.

63 WHAT DO CEOs ADMIRE?
Fortune asked prominent business leaders which companies they hold in high esteem, and why. Here are their responses.

65 THE LIST OF INDUSTRY STARS
Our annual ranking of corporate reputation by industry. The results? More than half of the No. 1 rankings changed hands.

76 COMCAST BETS BIG ON SPORTS
The company raised eyebrows last year when it bid $4.4 billion to broadcast the Olympics. Turns out the cable guys have a plan〓and they're just getting started.
BY DOUGLAS ALDEN WARSHAW

42 Inside Facebook
How does the social media giant really work? Read this story before you buy the stock.
BY MIGUEL HELFT AND JESSI HEMPEL

52 Retail's New Radical
Ron Johnson is the guy behind the Apple Store and Target's cool cachet. Now he wants to fix J.C. Penney. Will his high-stakes makeover work?
BY JENNIFER REINGOLD

84 Stand by Your Madoff
Catherine Hooper moved in with Andrew Madoff three days before his father confessed to his fraud. She stuck around. Now they're building a business together.
BY PATRICIA SELLERS

10 FIRST
By the Numbers

Wichita, America's jet capital, looks for growth in Asia.
BY ANNE VANDERMEY

13 FIRST
Brainstorm
Getting the U.S. back on its feet〓a CEO's master plan.
BY SANDY CUTLER

14 FIRST
Closer Look
The Arab Spring, Part II.
BY VIVIENNE WALT

16 FIRST
The Best Advice I Ever Got
Box CEO Aaron Levie.
INTERVIEW BY ELLEN FLORIAN

18 FIRST
Game Changers James Kim's North Korean science and tech school is struggling for money. What's next?
BY BILL POWELL

19 CAREER
The Way We Work
How to land a job: Show, don't tell.
BY JENNIFER ALSEVER

21 VENTURE
How I Got Started
Maxine Clark, the woman who built Build-a-Bear.
INTERVIEW BY DINAH ENG

24 VENTURE
Verne Harnish
Want healthier and more productive employees? Here are five ideas companies are already using.

25 VENTURE
David vs. Goliath
How do you take on the established giants? Three small businesses find their niche.
BY ELAINE POFELDT

28 TECH
The Future Is Now
A tablet for reading in the tub.
BY CAITLIN KEATING

29 TECH
Mobility@Work
With its core business in decline, GPS maker Garmin tries to move into the dashboard.
BY ERIK RHEY

30 TECH
Health + Tech
Social gaming isn't just a diversion anymore. This startup thinks the model can make people healthier.
BY MIGUEL HELFT

31 INVEST
Wall Street Interview
Laszlo Birinyi, an unusual (and successful) contrarian, is feeling relatively bullish these days.
BY JON BIRGER

33 INVEST
Profile
Who is James J. Wang? A star fund's mystery man.
BY MINA KIMES

9 Editor's Desk

88 Bing!

36 Allan Sloan
Should we cut Social Security benefits for the rich? We already have.

38 John Cassidy
Just in time for Obama, America's economy is looking up.

39 Sheila Bair
Want to spur growth? For one, end the home mortgage deduction.

40 Geoff Colvin
The seven key elections this year that will reshape the global economy.

41 Jack and Suzy Welch
Party on, Facebook. Just beware the day after. Actually, beware the year after, and the year after that.

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On the cover ILLUSTRATION BY CHRIS LABROOY