April 30, 2012 / Fortune Asia / Volume 165 / Number 6

42 BRAINSTORM 2012: ENERGY
Exxon's Big Bet on Shale Gas
America's most profitable company now produces as much natural gas as it does
oil. CEO Rex Tillerson thinks the fracking party has just begun.
By Brian O'Keefe

50 America's New Job Machine Is Heating Up
Deep-sea drilling and fracking are helping to unearth abundant supplies of oil
and gas. The coming energy renaissance could be just the elixir the U.S. economy
needs.
By Richard Martin

53 Will Gas Crowd Out Wind and Solar?
Energy expert Daniel Yergin talks about the impact fracking will have on
renewables.
Interview by Brian Dumaine

56 They Showed Him the Money
But NFL superagent Leigh Steinberg said by some (especially himself) to be the
real-life Jerry Maguire lost it all. These days, two years sober and emerging
from bankruptcy, he's trying to get back in the game.
By Daniel Roberts and Pablo S. Torre

64 Avon: The Rise and Fall of a Beauty Icon
CEO Andrea Jung was the toast of the business world, with seats on the boards
of Apple and GE. But at Avon she made bad bets and missed opportunities. Now she's
been replaced, and the 126-year-old company is in play.
By Beth Kowitt

8 FIRST
By the Numbers
Panama's Big Dig: a $5.25 billion expansion of the canal.
BY DORIS BURKE

11 FIRST
The Briefing
Baseball's new price tag, Greyhound roars back, and more.

12 FIRST
Closer Look
The vanishing JD.
BY DAVID A. KAPLAN

13 FIRST
The Best Advice I Ever Got
Tony Hsieh, CEO of Zappos.com.
INTERVIEW BY ELLEN FLORIAN

15 VENTURE
How I Got Started
Serial entrepreneur John Paul DeJoria, co-founder of John Paul Mitchell Systems.
INTERVIEW BY DINAH ENG

18 VENTURE
Verne Harnish
Winning business from the Fortune 500 is a great way to put your company on the
map.

20 TECH
The Future Is Now
Bottles to bridges.
BY ERIK RHEY

21 TECH
Tech Star
Martin Casado is trying to reinvent routing.
BY RICHARD NIEVA

22 TECH
Mobility@Work
Google romances the app developers.
BY ALEX KONRAD

23 INVEST
Wall Street Interview
How Guggenheim Partners' Scott Minerd plans to deal with the coming bear market
in bonds.
BY AMY FELDMAN

26 GAME CHANGERS
Rehab Roll-Up
Is the treatment of addiction scalable? CRC Health Group and owner Bain
Capital sure hopes so.
BY DUFF MCDONALD

36 LEADERSHIP
"Can I Help You?"
American Express customer service czar Jim Bush on changing the way that
cardholders are treated.
INTERVIEW BY GEOFF COLVIN

7 Editor's Desk

72 Bing!

28 Allan Sloan
I'm not buying bonds anytime soon nor should you. Here's why.

29 John Cassidy
The jobs numbers and the real threat to Obama.

31 Sheila Bair
Watch out! Is the Fed pushing us into another bubble?

32 Jack and Suzy Welch
Goldman, Wall Street, and the culture-killing lesson being ignored.

34 Nina Easton
The pay gap is vexing, but don't blame the rich: a defense of the 1%.

35 Geoff Colvin
We're having the wrong debate about rising health care costs.

CORRECTION
In "The 12 Greatest Entrepreneurs of Our Time" (April 9), we misquoted Herb
Kelleher, No. 9 on the list: He actually said, "Your employees [not customers]
come first." Fortune regrets the error.

fortune.com

EVERYTHING WE KNOW, THE MINUTE WE KNOW IT.

On the Cover Photograph by Jamie Chung

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