October 29, 2012 / Fortune Asia / Volume 166 / Number 7 / 40 UNDER 40

40 CAN APPLE WIN OVER CHINA?
If you’re the world’s largest company―with nearly $600 billion in market value―getting bigger is tough. But if Apple can learn how to charm the world’s largest population, the possibilities are limitless.
BY BILL POWELL

48 40 UNDER 40
MARISSA MAYER: READY TO RUMBLE AT YAHOO
Mayer―No. 3 on the 40 Under 40―is making changes at the troubled web company. But this new chief (and new mom) has miles to go before she sleeps.
BY PATRICIA SELLERS

57 THE LIST
This year’s 40 Under 40 mantra? Mobilize!
THE 40 UNDER 40 PORTFOLIO

66 Meet the Globetrotter, the Ramen Rebel, the Sofa Surfer, and others in a selection of the most influential young people in business.
PHOTOGRAPHS BY PETER YANG

76 THERE’S NO QUIT IN MICHAEL PORTER
He has influenced more executives―and more nations―than any other business professor on earth. Now, at 65, he and an all-star team aim to rescue the U.S. economy.
BY GEOFF COLVIN

12 FIRST
Closer Look
The small businesses that turn into polling places come Election Day.
BY RYAN BRADLEY

16 FIRST
Game Changer
Carol Tomé: The other star of home improvement.
BY KATIE BENNER

18 FIRST
The Chartist
CEO tenure: How long is too long?
GRAPHIC BY NICOLAS RAPP

20 FIRST
World’s Most Admired Companies
Ralph Lauren’s family brands.
BY ANNE VANDERMEY

21 TECH
The Future Is Now
New life for the internal-combustion engine.
BY ANNE VANDERMEY

22 TECH
Tech@Work
Performance reviews remade.
BY MICHAL LEV-RAM

24 TECH
Television
Viggle co-opts smartphones and tablets to boost TV revenues.
BY JENNIFER ALSEVER

26 TECH
Succession
Who’ll replace storied tech CEOs?
BY MICHAL LEV-RAM

29 INVEST
Interview
Emerging-markets legend Mark Mobius.
BY SCOTT CENDROWSKI

32 INVEST
Real Estate
Housing is back, and heading up.
BY SHAWN TULLY

34 INVEST
Anatomy of a Trade
Chuck Bath is loading up on Hartford Financial.
BY RYAN DEROUSSEAU

11 Editor’s Desk

84 Bing!
OPINION

36 Allan Sloan
Goodbye, and many thanks, to my favorite mutual fund ever.

37 John Cassidy
The fiscal cliff: Why it might be a blessing, not a curse.

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