目次
38 YES WE CANNABIS
Galvanized by marijuana legalization in Colorado and Washington, these investors and entrepreneurs are pioneering a new industry.
BY ROGER PARLOFF
46 WHEN WALL STREET WEARS THE PANTS
Sears and J.C. Penney are two vastly different case studies of what happens when hedge fund guys control big retail chains. The results, however, are the same.
BY JENNIFER REINGOLD AND ALLAN SLOAN WITH DORIS BURKE
52 50 GREATEST BUSINESS RIVALRIES OF ALL TIME
These stories of no-holds-barred competition, contempt, and all-out conflict shaped the modern business world. Here’s what you can learn from them.
61 CAN TIME INC. MAKE IT ALONE?
The spinoff of Time Warner’s magazine business has a chance to succeed―if it’s not overloaded with debt.
BY SHAWN TULLY
6 FIRST
Closer Look
The bee business: The real money isn’t in honey, but in almonds.
BY RYAN BRADLEY
10 FIRST
Washington Watch
Sen. Claire McCaskill vs. the U.S. Chamber of Commerce.
BY TORY NEWMYER
12 FIRST
Face to Face
Facebook’s Sheryl Sandberg and AmEx CEO Ken Chenault on what Lean In means for men.
BY PATRICIA SELLERS
13 FIRST
Thought Leaders
A prescription for growth: foreign direct investment.
BY PETER BLAIR HENRY
14 FIRST
Great Workplaces
How CarMax cares.
BY ERIKA FRY
15 VENTURE
How I Got Started
Jim Koch, Samuel Adams’s beer revolutionary.
INTERVIEW BY DINAH ENG
19 VENTURE
Game Changers
SodaStream, the quirky firm behind the DIY soda trend.
BY MICHAL LEV-RAM
23 TECH
Apple’s Streaming-Music Problem
Google and others are launching subscription music services. Will iTunes jump in?
BY RYAN BRADLEY
26 TECH
Car+Tech
QNX’s software can get your car to think.
BY KURT WAGNER
27 TECH
Connected
California Lt. Gov. Gavin Newsom on how technology can make government better.
BY ADAM LASHINSKY
28 TECH
Tech@Work
A new tool to stop cybercrime.
BY MICHAL LEV-RAM
29 INVEST
Talking to a Bear at a Market Peak
FPA’s Steven Romick urges caution as the Dow continues to chalk up records.
BY KATIE BENNER
31 INVEST
Anatomy of a Trade
Will Nasgovitz of the Heartland Value Fund thinks shares of Spirit Airlines are ready for takeoff.
BY RYAN DEROUSSEAU
35 LEADERSHIP
Novartis’s Pathway to Business Longevity
CEO Joe Jimenez explains how the drugmaker innovates and finds new markets.
INTERVIEW BY GEOFF COLVIN
INSIGHTS
32
Geoff Colvin
America’s 400 richest: Not a club but a collective (really!).
33
John Cassidy
Meet the ”missing millions” who’ve vanished from the economy.
34
Becky Quick
Don’t call it a flip- flop. Companies can and should reverse bad calls.
5 Editor’s Desk
64 Bing!
+
fortune.com
EVERYTHING WE KNOW, THE MINUTE WE KNOW IT.
ON THE COVER Photograph by DAN FORBES
[IMAGES]
SIX ILLUSTRATIONS:
SEVEN PHOTOS:
© Time Inc.
商品情報・内容
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発行部数102万部、米国最大の英文ビジネス誌。国際派ビジネスマンの必読の一冊!年に一度のFORTUNE Global 500やWorld’s Most Admired Companiesのリストは世界の優良企業の代名詞となっており、全世界のビジネス界から注目を集めていたます。さらにビジネス社会でのさまざまな出来事を人間的な視点からお伝えします。そのニュースはあなたとあなたのビジネスの将来に役立つケーススタディです。- FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy and gives you the practical knowledge you need to maximize your own success.
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