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EDITORIAL HIGHLIGHT

ISSUE DATE -
February 2, 2009

COVER STORY: -

The Man Who Outfoxed the Market
Porsche’s Boss employed a clever stock hedging strategy that landed him VW.


In this issue:
100 Best Companies to Work For
－ Jim Collins: How Great Companies Turn Crisis Into Opportunity - In
troubled times a business needs enduring values, the best talent, and an
ability to see past the chaos in front of it.

－ Zappos Knows How to Kick It - The quirky retailer has reputation for
flat-out fun. But when it cut 8% of its staff, Zappos became a model of how
a nurture employees in good times and bad.

－ Love Your Jobs? Then Save it! - Follow these do’s and don’ts to raise
the odds that your job stays, well, yours.

－ The 2009 List - More than 81,000 employees picked this year’s winner.


Others
－ Madoff Does Minneapolis - Far from Manhattan and Palm Beach, heartland
families lost hundreds of millions of dollars. How the scandal stunned a community
that doesn’t even like to talk about money.

－ Russia’s King of Crude - Lukoil, the country’s largest independent
company, has become the face of Russian business abroad. But can it become the next Exxon?
－ Steve’s Leave: What Does It Really Mean? - Apple CEO Steve Jobs says
he’s temporarily stepping away for medical reasons. The move raises questions
bout the future of Apple-and how the company has disclosed Job’s health woes.

Table of Contents:VOL. 159, NO. 1 - January 19, 2009

Cover Story
Sending Wall Street to jail
An angry mob of burned investors is assembling, and they want to see some
executives heads on spikes. The question for the courts will be, Who was
just being foolish with our money - and who was lying, cheating and stealing?
By Roger Parloff

Features
AIG: The company that came to dinner
In a scenario reminiscent of an old Hollywood classic, a deeply distressed
insurance giant is turning into a guest the federal government can’t get rid of.
By Carol J. Loomis

Bob Iger rocks Disney
In revitalizing the Magic Kingdon, the CEO has built a compelling case that
integreated cross-platform media leviathans like Disney still make sense in
the Digital Age.
By Richard Siklos

Get the best out of your business in bad times
There’s no script for running a company in a historic downturn. So what the
heck do you do? Here are ten ways to weather the storm.
By Geoff Colvin

Saving Easter Island
Nine hundred years ago, the residents of Easter Island committed ecocide.
Now an unlikely trio are banding together to stop history from repeating itself.
By Jeffrey M. O’Brien

First
52-week high
With medical marijuana initiatives gaining support across the country and abundant harvest in Northern California, the pot business is booming.
By Jeffrey M. O’Brien

Blue-chip all-stars suit up
Who’s available for the big jobs in 2009?
By Scott Cendrowski

Reinventing the incubator
A Silicon Alley veteran gives a ’90s model a makeover.
By Jessi Hempel

Farallon erects golden gates
A major hedge fund tells skittish investors to sit tight.
By Adam Lashinsky

Winners and losers in the law business
By Telis Demos

The deal
Don’t blame the SEC.
By Allan Sloan

Question authority
Google CEO Eric Schmidt wishes he could rescue newspapers.
By Adam Lashinsky

Value driven
A CEO masters micro-credit.
By Geoff Colvin

Will Madoff’s minions get hard time?
There may be trouble for the financier’s conduits.
By Telis Demos

Technology
Nokia’s North American problem
To stay No. 1 in cellphones, Nokia has to take on Apple and RIM on their
home turf. So far it hasn’t got a foothold.
By Jessi Hempel

Life after iPhone
What will AT&T do for an encore?
By Jon Fortt

Can iPhones go corporate?
By Jon Fortt

Techland
Web 2.0 is so over. Welcome to Web 3.0.
By Jessi Hempel

Life at the top
Out-of-the-box offices
Three very different leaders show how less is more in workspace design.
By David A. Keeps

Investing in a crisis
John Neff goes bargain hunting
In a battered market, the former Windsor fund manager is finding stocks
that meet his strict value standards.
By Eugenia Levenson

Breaking views
When the markets crashed, a whole intellectual edifice fell with them. New
economic ideas are needed.
By Edward Hadas

EDITORIAL HIGHLIGHT

ISSUE DATE -
December 22, 2008

COVER STORY: -

Investor’s Guide 2009
10 Stocks to count on now



In this issue:
‐Should You Jump In Now? - Ignore, for a minute, the turmoil in the
business world. If you have the time (say, six years) and the patience,
you may want to carefully consider the markets.

‐The Best Stocks for 2009 - Here’s the silver lining of the market
meltdown: Equities are cheaper than they’ve been in years. We found ten
prospects that should flourish.

‐The Case for Bonds - Solid corporate issues are offering juicy yields.
‐Stock Picks From the Experts - The crash has driven prices so low that
even extreme value investors see some buys.

‐Riding the Housing Bust - Investors are scooping up foreclosed properties,
afraid of missing the real estate chance of a lifetime. Want to join them? Follow our tips.

‐The 2009 Housing Outlook - When will prices rebound? With the economy
weakening, probably not next year, when only two of the top 100 U.S. markets
are expected to show gains.

EDITORIAL HIGHLIGHT

ISSUE DATE -
December 8, 2008

COVER STORY: -

GM
Death of an American Dream
How General Motors got it so wrong for so long.
A corporate memoir.


Other Features:

- Iceland’s Meltdown - Its main banks and business tycoons took huge risks,
and its citizens borrowed to the hilts. Now this island nation is paying the
price.

- Liz Claiborne’s Extreme Makeover - CEO Bill McComb has remade the apparel
company by dumping tired labels and focusing on younger brands. So why is the
stock down 90% since he took over?

- Bill and Melinda Gates Go Back to School - Their crusade to fix schools
earned a “needs improvement,” so they have a new plan. The most surprising beneficiaries? Community colleges.

- Financial Services - A church for these times.
- Can Citigroup Survive? - Bank analyst Chris Whalen says it may take more than
a sale.
- World’s Most Admired Companies - Cisco Systems layers it on.

- Why Can’t Microsoft Make Money Online? - Yes, it’s hugely profitable.
Just not where it competes with Google.

- Office Gift Guide - Giving and receiving in the workplace can be hazard-filled.
This year we’ve got you covered.

EDITORIAL HIGHLIGHT

ISSUE DATE -
November 24, 2008

COVER STORY: -

Apple
The Genius Behind Steve
Could operations whiz Tim Cook run the company someday?



Other Features:
－ CEO in Chief - The financial crisis has compelled Barack Obama to get down
to business with an all-star team of CEOs and thinkers.

－ A Goal We Can Believe In - Obama should get us focused on one clear economic
mission: boosting U.S. exports.

－ Keeping Good Company in Tough Times - The 2008 Account-ability Rating, ranking
the world’s 100 largest companies by their effectiveness as managers of corporate
social responsibility issues.

－ Ospraie in a Corner - Dwight Anderson built his hedge fund into a $9 billion
empire by offering to tame the commodities markets for his investors. So why
did he have to close his main fund this summer?

－ Meet Your New Leader - How fallout from the financial crisis could elevate
Lifeguard leaders to the top of corporate America.

－ Ten New Gurus You Should Know
－ Secrets of Their Success - Malcolm Gladwell on what separates extraordinary
achievers from the rest of us.

EDITORIAL HIGHLIGHT

ISSUE DATE -
November 10, 2008

COVER STORY: -

Green Power
The markets are in turmoil, but these ten green stocks look like good bets
for the long run.

－ Cashing In on Clean Energy - Solar, wind, and carbon-trading stocks may
pay off bigtime for patient investors.

－ Doing Well by Cleaning Up - Investing in carbon credits takes an appetite
for risk and complexity, But the market is doing much better than most.

－ Solar Stocks for a Rainy Day - The industry has taken a beating in the market
lately, but a few standouts may shine in the long run.

－ Trying to Catch the Wind - Developers and turbine makers are scrambling
to feed growing demand for power.



Other Features:
－ Look Who Pays for the Bailout - Meet the HENRYs (high earners, not rich yet).
They make $250,000-plus and get taxed to high heaven. And they’re about to be
socked again.

－ The Mysterious Mogul Behind the Predator - Neal Blue, CEO of defense
contractor General Atomics, has transformed the way the U.S. Military fights
wars. But it is his take-no-prisoners approach to business that has made him
infamous.

－ The Player - NBC hired Ben Silverman to reinvent television. Can he put
anything on the air as totally awesome as the Ben Silverman show?

Is GE okay?
The company’s biggest asset has turned into a liability that puts the
future of the entire firm at risk.
By Geoff Colvin and Katie Benner


ONOMY IN CRISIS
We can beat this
Are we headed for a depression? Doubtful. Bernanke & Co. really have
learned from history, and they have plenty of options left.
By Justin Fox

Trash-talking in Europe
They blame the U.S., but they’ve been playing the same risky game.
By Rob Cox and Edward Hadas

The new New Deal
The era of small government is dead. We need a strong, skillful Washington
again.
By Jeffrey D. Sachs

City on the brink
With $3.2 billion in debt, Birmingham, Ala., could go bust.
By David Whitford

Wall Street’s new gambler
When Lehman tanked, Barclays saw an opportunity and snatched it up. Now the
London Bank has problems of its own.
By Peter Gumbel and Barney Gimbel


Why talent is overrated
The real page to great performance is a matter of choice. How bad do you
want it?
By Geoff Colvin

The unsinkable Mellody Hobson
The markets are plummeting, but that doesn’t faze this Chicago mutual fund
president.
By Jennifer Reingold

MasterCard’s keys to survival
The underdog is taking on Visa with smart technology and relentless marketing
in the midst of a financial crisis. A Fortune 500 Series feature.
By Telis Demos

The new motor city
The future of the global auto industry is already on display in Santiago,
Chile.
By Alex Taylor III

Really old money
Collecting antiquities is a high-stakes game. It could make you rich
- or get you arrested.
By Nadira A. Hira


Being Buffetted
What’s in Warren’s wallet? Goldman’s Lloyd Blankfein is lucky enough to know.
By Scott Cendrowski

The blame game
A handy-dandy guide to who cratered the market.
By Beth Kowitt

hi5 guns for Facebook
Meet the No. 3 social networking site.
By Jessi Hempel

The deal
For future use: some long-term numbers to file away - until you emerge
from your bunker.
By Allan Sloan

Saudi Aramco’s sunny outlook
Tons of oil! Reserves aplenty! Sounds too good to be true.
By Matthew Simmons

World’s most admired companies
Medco’s bio bet.
By Mina Kimes

The three-minute manager
What’s the secret to running great meetings?
By Jia Lynn Yang

Road Warrior
Jim Nantz of CBS Sports gives the play-by-play for his life on the road.
By Scott Gummer



Shelter from the storm
With stocks plunging and credit markets frozen, here’s how to keep your
cash safe.


Fortune Q&A
Superinvestor Bob Rodriquez says the market has further to fall.
TECHNOLOGY


Google and Yahoo fight with the Feds
Yahoo’s ad alliance with Google seems like a great deal to Messrs. Brin,
Page, and Yang. Now they just have to win over the Justice Department.
By Roger Parloff

Is Skype on sale at eBay?
eBay overpaid, but Skype is a good business. Who are the likely buyers?
By Adam Lashinsky

Sports+Tech=$$
A peek under the hood at Sportvision, the company that brought high tech to
TV sports.
By Jeffrey M. O’Brien

The future of wind power
The wind business is humming. Entrepreneurs are now racing to build
energy-making kites, sails, and balloons.


C-SUITE
The Colvin interview

EDITORIAL HIGHLIGHT

ISSUE DATE -
October 13, 2008

COVER STORY: -

恒例の「最もパワフルな女性50人」に日本人からはテンプスタッフ篠原欣子社長と、
東京日産自動車販売の林文子社長がランクイン！

The Most Powerful Women
Silicon Valley’s New Social Network


Also in this issue:
Bailing Out America
－ Main Street Turns Against Wall Street - A populist backlash is changing
the country’s political climate.
－ Meanwhile, Down in Charlotte… - A visit with Bank of America’s Ken Lewis,
the new most powerful man in finance.
－ Hank’s Last Stand - Hank Greenberg built an empire that dominated Wall Street…
until it came crashing down. The inside story.
－ The $55 Trillion Question - Credit default swaps trade in a vast, unregulated
market few people understand. Will this be the next disaster?
－ Global Breakdown - There’s nothing like a financial crisis to expose global
winners and losers.



50 Most Powerful Women

－ The New Valley Girls - This tech world inner circle relies on a unique social
network to get ahead.
－ International Power 50 - By changing the face of international business, these
women are also helping change the world.
－ America’s Power 50 - With eight newcomers, our 11th annual ranking of the most powerful was our most competitive yet.

EDITORIAL HIGHLIGHT

ISSUE DATE -
September 29, 2008

COVER STORY: -

Paulson to the Rescue
The Treasury chief is betting billions on bailouts. Can he save us from
a meltdown?


Also in this issue:
The Art of Selling
－ Legends of Sales - Bizarre and daring feats of salesmanship in a
changing world.

－ IBM’s All Star - Big Blue’s go-to guy in India is out to sell you
on very big idea.

－ Inside the Mind of the Modern Salesperson - Fortune teamed up with sales
consulting organization Miller Heiman to ask 305 sales professionals about the
state of the art in 2008.

－ Shelf Help - From Warren Buffett’s must-read to the book that finally
gives sales legends some respect, these eight volumes belong in everyone’s
briefcase.

－ How to Sell in a Lousy Economy - Despite a spate of negative economic
indicators, these salespeople haven’t missed a step.

－ Sales Slip-Ups - We asked sales psychologist and medical anthropologist
Dr. G. Clotaire Rapaille about the top ten mistakes salespeople make.

Field Study
－ The Evolution of Work - A group of Xerox ethnographers studies how to get
diverse and far-flung teams to come together.

Other
－ Winemaking for Fun and Profit -A tour of California wine country, the type-A
rich person’s second-career heaven.

EDITORIAL HIGHLIGHT

ISSUE DATE -
September 15, 2008

COVER STORY: -

The New Russian Threat
What Russia’s resurgence means for the world economy.


Other Features:
－ How the KGB (and Friends) Took Over Russia’s Economy - Putin put his pals
in charge to bring order out of chaos. But will their heavy hand be the ruin
of Russia’s boom?

－ Russia’s Billionaire Boys Club - A handy guide to the oligarchs riding high
on Russia’s resources boom. They’ve stormed London and French resorts. Could
they be coming to a neighborhood near you?

－ J.P. Morgan’s Swat Team - How Jamie Dimon and his talented crew are helping
the big bank beat the credit crunch.

－ Kaplan’s Next Test - The education powerhouse, which grants college diplomas
on its 70 campuses worldwide, now generates half the Washington Post Co.’s revenues.
Can it keep the magic going?

－ Green Gold? - Wal-Mart and Tiffany are trying to clean up the gold-mining
industry. Not everyone is cheering them on.

－ The Bottom Line - Innovation isn’t just for Google. How Kimberly-Clark
gave birth to a hot new product.

－ Reality TV’s Jackpot Queen - Cecile Frot-Coutaz is a force behind American
Idol and America’s Got Talent. Can her brand of schlock save network TV?

Features: The Business of style.

Prada eyes the future
After an acquisition spree, the Milanese fashion house, looking to reduce
its debt, has decided to raise cash by going public. But at what price?
by Suzanne Kapner


The right address
Every city has one - a retail thoroughfare that houses the most exclusive stores.
Here are some of the world’s priciest streets, and the going rate to join the neighborhood. by Beth Kowitt


Luxe in flux
The $270 billion luxury business thought it was recession-proof. But its growth
is slowing, and anxiety is higher than a pair of Jimmy Choo pumps. Is an opulence backlash brewing? by Peter Gumbel


King of cool
Mickey Drexler took J. Crew public in 2006. Now he’s taking it upscale and
launching a new brand called Madewell. Downturns are not for wimps.
by John Brodie


The style council, 2008
Nothing is more elegant than a fat bottom line, as the moguls, merchants, and
master craftsmen pictured here in Fortune’s second annual luxury portfolio will
tell you. by Eugenia Levenson


Get a life!
Three coaches take our intrepid reporter in hand.
by Paul Keegan


The rise and fall of Jimmy Cayne
In 1993 he became the CEO of Bear Stearns. Last summer he was worth $1.6 billion.
This winter Bear Stearns collapsed. Here, for the first time, he breaks his silence
about how things went wrong.
by William D. Cohan


First


Harvest time
Across the Great Plains, American wheat farmers outsource cutting to custom
harvesters with fleets of combines.
by Ryan Derousseau


The box office indicator
Strong ticket sales and weak markets go hand in hand.
by Michal Lev-Ram


The upside of failure
A new book, ”Billion Dollar Lessons,” makes the point that failure yields far
more wisdom than success.
by Jia Lynn Yang


Payday for biotech
The deal boom isn’t over for drugmakers. by Telis Demos


The deal
How to solve the financial crisis? Play for time, pray for markets to turn.
by Allan Sloan


Banking’s French twist
France’s BNP Paribas may be the bank least affected by the financial meltdown.
by Telis Demos


Real-world entourage
Plenty of CEOs have entourages, but here’s one that’s uncannily similar to
Vince Chase’s on HBO’s hit series.
by Scott Cendrowski


Value Driven
Our easy access to plastic is about to dry up - and with it our ability to
fake living the good life.
by Geoff Colvin


Saudi Arabia turns to gold
... And copper and bauxite and phosphate. The Saudi government has opened up
the land for large-scale commercial mining operations.
by Barney Gimbel


Pac-Man goes Hollywood
Former Marvel Studios chairman Avi Arad plans a movie version of the 1980s
arcade hit. No word yet on who will star as Pac-Man.
by Richard Siklos


Investing

These stocks are rolling
Railroads are benefiting from the global commodities boom - and the fact that
trains are more fuelefficient than trucks.
by Paul R. La Monica


Technology

Chip too far
New ”multicore” microchips have gotten so complex that companies from Apple to
Intel say software writers can’t keep up. The result could hurt computer sales.
by Michael V. Copeland

EDITORIAL HIGHLIGHT

ISSUE DATE -
July 21, 2008

COVER STORY: -


The World’s Largest Corporations
FORTUNE Global 500




- The New New World Order - Skyrocketing oil prices. Double-digit
inflation. Is the great global economic boom finally coming to an end?

- Noble Prize - Commodities are hot, but Global 500 newcomer Noble Group is
poised to win whether prices rise or fall.

- The Global Mentor Matchup - These four rising stars are learning from the
leaders. A Fortune portfolio.

- Power Shift - A major shakeup in world markets is evident in this year’s
rankings. Companies from emerging economics proved their worth, while the number of U.S. Firms declined sharply.

EDITORIAL HIGHLIGHT

ISSUE DATE -
July 7, 2008

COVER STORY: -

McCain and Obama
Face Off on the Economy


Other Features:
- How They’ll Fix the Economy - Fortune sits down with Barack Obama and
John McCain to see how their answers compare on a few essential questions.

- The Evolution of John McCain - From maverick Senator to presidential
contender: how the candidate is shaping his plan to fix the economy.

- What Obama Means for Business - He slammed big companies and free trade
in the primaries, but insists that he just wants to show corporate America
some tough love.

- Gates After Microsoft - Ah, retirement. Time to kick back and rethink
philanthropy, learn biochemistry, eradicate malaria…

- Microsoft After Gates - Steve Ballmer’s big issues now are growth,
Google, and those pesky Apple ads.

- The British (Retail) Invasion - Sir Philip Green, the billionaire behind
British brand Topshop, has set his sights on the U.S.

- Booming Business - Technicians at the firm that produces the Macy’s 4th
of July Fireworks rehearse the show in the Mojave Desert.

- Who’s Watching the Watchdogs? - A new study questions the reliability
of corporate-governance ratings.

EDITORIAL HIGHLIGHT

ISSUE DATE -
June 23, 2008

COVER STORY: -

Retire Rich
Take Control of Your Future

Other Features:
- The Fortune 40 - Our trademark portfolio of the best stocks to retire on.

- Buffett’s Big Bet - The celebrated investor wagers that even carefully
chosen hedge funds won’t return more than the market over time.

- Encore! Encore! - Seven boomers who have staged enviable second acts-on
their own terms.

- Hot Commodities - Is it too late to invest in resources? Short answer: Nope.
And it’s easier than ever to get into the game.

- A Clan, a Man, a Money Plan - The Pierponts sought an advisor they could
grow with. They found someone they could trust like a family member.

- The Ultimate Physical Exam - It’s the state of the art on the state of
your health.

- America’s Most Popular Surgeon - A Q&A with Dr. Patrick Walsh, who found
a way to remove a cancerous prostate without leaving the patient impotent.

- Technology - Coupons.com has learned a lot in its ten years, including how
to turn itself into a surprisingly good economic indicator.

- How to Retire With No Money - Thought you were ready for a plush post-work
existence? The economy says, Think again! The good news? You can still retire in some sort of style.

- The C-Suite Interview: Deere - The world can feed itself, says Deere CEO
Robert W. Lane, through trade and technology.

EDITORIAL HIGHLIGHT

ISSUE DATE -
June 9, 2008

COVER STORY: -

America’s Hottest Investor
With a 24% annual return over the past decade, this mad genius is arguably
the best fund manager of our time.


Other Features:
- Lessons of the Fall - Ex-CEOs from JetBlue, Starbucks, and Motorola discuss
what they learned when they lost their jobs.

- Trader, Father, Veteran, Convict - As famous CEOs marched off to jail, so
did guys like Craig Gile. The Citigroup trader had a wonderful life-until
the feds decided to make an example of him. Was it fair?

- GameStop Racks Up the Points - Meet the people who run the store your kids
never leave. The key to GameStop’s success: trade-ins. Bring in an old game
and they’ll credit it toward a new one-that’s heaven for a teen who wants a
copy of Halo 3 for $60.

- Going, Going… - It’s the end of the road for classic mechanical gas pumps,
which can’t show prices above $3.99 or totals above $99.99.

- A Big Give for Peter Buffett - Warren’s youngest son teams with Nike on a
$100 million grant to help adolescent girls in countries like Zambia and
Bangladesh.

- Fine Art Froth - New York’s spring auctions defy the recession.

- It Could Still Be the Biggest Deal - Our May 26 issue had Providence Equity’s
buyout of BCE as the largest ever. But it hasn’t happened yet.

- Wal-Mart Puts the Squeeze on Costs - The retailer is using its clout with food suppliers to maintain low prices.